If you have an ecommerce or SaaS website you know how important it is to make your brand relevant to Google and customers.
The thing is both are a moving target. It’s a constant pursuit to become relevant. You can’t depend on one or the other. You need both to succeed.
In this 9 minute episode, I explain:
- Why I added podcasting to my marketing mix
- What Christianity has to do with marketing
- The 10 things that make me tick
- What ecommerce and SaaS websites really need to know about Google’s mobile push
- How to make your mobile app more user friendly
- Who you should be taking link building advice from
- Google is building for the next moment with mobile.
- Using Google Search and YouTube to Promote Your App
- 10 Time Management Hacks To Boost Your Agency’s Bottom Line My Guest Post On HubSpot
- Mobile Ecommerce Copywriting by Joanna Wiebe
- The Psychology of Notifications: How to Send Triggers that Work
- 34 Free or Cheap Marketing Resources for Ecommerce Business Owners by Christina Boyes
- Freddie Chatt’s ecommerce link building manual
Episode One Transcript:
Welcome to The Pursuit of Relevance. I’m your host, Darren DeMatas. So this is my first podcast. Thanks for joining me on this new ride. This podcast is for entrepreneurs looking to make their online business more relevant to search engines and – more importantly, people.
So I’m sure you’re wondering why I wanted to start a podcast. Well there’s a couple of reasons why. I think audio is pretty cool. When you hear someone’s voice – it becomes much more apparent who they really are. You can feel someone’s genuine kindness when you listen to them. You can also tell that snake oil sales guy by their voice too.
So starting a podcast is one way for me to make my business more transparent online. I learned how important that was from David Amerland – an awesome marketing expert who writes about SEO, and Marketing.
Another reason why I started a podcast was to help people learn about online marketing. I love to learn. I read a ton of books and blogs. I enjoy online courses. And I also listen to a lot of podcasts. Audio is such a powerful way to learn.
Imagine going back to school without any audio? How hard would that be? I like to listen to podcasts and learn while I work or check Twitter updates. 🙂
Ok but seriously, I want to use this podcast to share on what I’ve learned about online marketing in the past decade and interview other marketers so we can keep learning together. If you enjoy SEO, content marketing, and brand development – you’re in the right place and I hope listening to this podcast will make your business more meaningful to customers.
What Does Christianity Have To Do With Marketing?
Let’s talk about the elephant in the room for a second. I recently updated my home page to have to word “Christian” in it. So my home page now says, I help ‘Christian entrepreneurs make ecommerce and SaaS websites relevant to search engines and people.’ So why did I do that?
Am I on some type of religious message here? No. Not really.
It has everything to do with marketing actually. You see – marketing to me is really a connection. It’s not about money. I am going back to the very first reason why I started a podcast, to make my business more transparent and also more relevant.
I was really anxious about making the change because were told all the time to keep our life and work separate. I asked Sonia Simone what she thought and he reassured me that this was the right move for my own online presence.
I can’t be everything to everybody. That kind of marketing fails. That pretty much fails in life too. I mean – can you really please everyone all the time? Marketing is a lot like that.
I want people online to know the most basic things about me. And you should be able to tell that:
- I love online marketing
- I like to teach
- I like to learn
- I love my family
- My wife is a super hero
- I am a christian
- I like to connect with other people online.
If you remember those 7 things – you’ve got me nailed 🙂
If you want to throw in three more things to make it an even ten here – go ahead and add: I love Jimi Hendrix/Outkast and the Florida Gators.
So does that mean that this podcast is only for Christians? Of course not. That would just be stupid.
The reason I started a blog was to teach people about online marketing. That’s still the goal with my podcast. In fact, I think it adds a necessary layer to my online presence.
That little extra *punch* I was missing and I want to use this podcast to be a catalyst for this new direction. I just thought it was necessary to talk about the elephant in the room so that were all comfortable here.
The Mission Of The Pursuit Of Relevance
Now to really nail your business online. You have to learn how to make your website more relevant to Google and people. You’ll learn some from me and other marketers, but I also think its important for us BOTH to learn from other Christian entrepreneurs – people who own businesses online.
I want them to share their experience about running an online business. It seems like everything you read is about “making money online” – but there is so much more to marketing and life than how much money you make.
I want my show to help you run your business, but I want it to be different. There are too many how to make money podcasts out there and I don’t plan on becoming one of those. Like I mentioned earlier the format for the show is going to be mostly interviews, but Ill also be doing curated content episodes like this one, where I share the best content I came across for the month.
I want this first episode to be instantly relevant to the people I want to help the most. So I want to take a few seconds to share some different articles that caught my attention.
Google Is Pushing Big On Mobile. Should You?
I got to talk about the mobile SEO stuff here for a minute. I am sure you know Google rolled out a HUGE algorithm update. Let’s get the facts straight because for a minute there, I was actually confused myself. The update ONLY focuses on Mobile Search. Your desktop rankings are safe – but you should be more worried about your mobile search anyways.
- According to Google, mobile search has surpassed desktop search and it is more effective for App discovery.
- So if you have an APP this is HUGE! Pay attention to your mobile search traffic in analytics and make sure its going up.
Just from the sheer fact that there are more people using it you should be seeing an increase. If you are not – then – we have a problem.
Google is making a big push to sell mobile ads and since they basically have an algorithm just for mobile search, you have to start thinking about what’s different between desktop and mobile and you need to really pay attention to UI on mobile search results. This is also true for ecommerce sites and product listing ads. Also see Using Google Search and YouTube to Promote Your App.
Mobile App Marketing
I am really getting into app marketing. Notifications play such a big role in mobile app user experience. This article from Nir Eyal and Ximena Vengoechea is about the psychology of notifications. Nir’s thing is the persuasion of technology. His article caught my attention and now I am checking out his book, Hooked: How to Build Habit Forming Products.
Mobile Ecommerce Copywriting: How to be a welcome addition to your visitors’ mobile experiences: This is an awesome article from 2013 by Joanna Wiebe about mobile UI. Even though it’s a few years old, it is worth taking a look at. Given all the changes with Google. I love Joanna. I met her at a conference and I probably email her too much – but she’s awesome. She actually called me her friend on a blog post so that made my day 🙂
Link Building Advice From Over 40 Experts
Freddie Chatt published an outstanding crowdsource ecommerce link building manual. He got some of my favorite SEO experts to contribute like, Jon Cooper – who actually lives in my home town of Gainesville, Mike King – who I cant wait to meet soon, and some other marketing pros like Ann Smarty, Brian Dean and Richard Lazazzera, who constantly puts out good content about ecommerce marketing on A Better Lemonade Stand.
I’ve actually taken courses from Jon Cooper and Brian Dean. So you should follow them to learn more from those guys. I hope at some point I can connect with all those experts (OVER 40) so a big kudos to Freddie for pulling all that link building advice in one place.
Darren Around The Web
I also published a post on SEMRush about on page SEO. To this day, I am shocked to see that people don’t understand how important this stuff is. That is why I published an ecommerce case study to show how I used nothing but those to things to increase an ecommerce websites organic traffic by 1780%.
I am also pretty excited to share an article that I wrote in HubSpot about time management. That is one area that I am trying to improve on. With a two year old and another one on the way. I got to get better at managing my time.
I was also happy to be mentioned By Christina Boyes on her article about ecommerce marketing resources over at ecommerce insiders.
Ok, that about wraps up episode one. Short and Sweet. The interviews, of course will be longer. But this is pretty much what you can expect from Season 1 of the Pursuit of Relevance.
I hope you enjoyed the ride. If you feel encouraged and you want to join me on my learning adventure – Id love for you to by subscribe to my blog or podcast. Ill be posting my podcast in iTunes soon and might already be there by the time you listen to this.
On my next show, Henneke from Enchainging Marketing will be here to teach us how to connect with your customers through a persuasive copy. I met her at the Copyblogger Conference in 2014 and I am looking forward to seeing her again in person soon. You won’t want to miss it. See you on the next episode.