Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action. In this 26 minute episode, Henneke and I discuss: Why buyer personas are […]
keyword research
Ecommerce Keyword Research: Beyond The Basics
Got a ton of product pages and category pages? Trying to figure out which pages to optimize for what keywords? If you are looking for an ecommerce keyword research post that goes beyond the basics of search volume, CPC and competition you are in the right place. What are the best keywords for product […]
Why You Can’t Bank On Google’s Keyword Planner Tool
Millions of marketers use Google Keyword Planner (GKP) the wrong way. Using it to spot easy to rank keyword opportunities can cripple your marketing plan. Now, you can’t even use it for basic keyword research anymore. Or can you? Supposedly if you’re running an active Adwords campaign you’ll be able to get detailed keyword data. I run active campaigns spending more than […]