Now that you’re growing traffic and an email list, you want to build on your successes by pulling in more customers through advertising. This strategy not only helps you sell more, but it also increases traffic with chances of adding more people to your email list.
That’s what we like to call a win, win, win.
The average marketing budget allocates money for ads into only a few places like Google advertising and social media channels, but there are quite a few options more than just these alone.
Here are some areas that you can spend your advertising budget.
Use Sponsorships To Build Your Brand
The great thing about spending money on sponsorships is that not only does it help you advertise your brand and products, but you can also get great backlinks from sites with high page authority. There are three solid steps to help you land sponsorship deals. Let’s dive right in.
1) Look For Clubs, Associations, Causes, Events
This is the best place to start since there are the ones who usually accept sponsorships. You can do a search query like:
- [niche] intitle:”our sponsors” site:.edu (<— you can change this to .com, .org, .io, etc.)
This will bring up a list of sites that have pages where they feature their sponsors.
2) Qualify Prospects
Once you’re on this page, you can sort through the mess by qualifying these ones. Do do this, take a look and how the site best fits and relates to your brand and THEN look at the Page Authority (PA).
To gauge the authority of a page, you can use a free tool like Moz’s Site Explorer Chrome Extention which will show the PA of each site that shows up in the search results.
3) Email Outreach
After you’ve done some work picking out the best options for your brand, start reaching out to these ones asking if they are looking for more sponsors. You can use a template like this one to help you speed up the process.
Subject: Is [WEBSITE NAME] Looking for New Sponsors?
I’m researching sponsorship opportunities for our small [MY NICHE] company I came across your page: [YOUR SPONSORSHIP PAGE URL].
Are you looking for new sponsors? If so, please send me some information about how we can get involved.
Thanks in advance!
[MY WEBSITE URL]
All the Best,
Advertising on forums is another great way to spend your budget since it gives you great backlinks and traffic to help funnel in better ranking and more customers.
Many forums allow for sponsoring of dedicated subforums that allow you to control the anchor text of links which is great for SEO.
But there are benefits to sinking your teeth in on a forum
- These act as an online hangout for groups interested in what you offer
- You can build trust with a community of people that can quickly turn into customers
- This trust can drive targeted traffic to product pages increasing sales in a snap
If you think there are no forums in your niche, you may be surprised what a simple search will bring up. Using a query like:
- [Niche] “sponsor forums” inurl:forum
This is likely to bring up quite a few sites. Here’s what you do after that:
- Find And Read Rules ASAP. This will help you figure out if they have sponsored areas and how to keep yourself from getting kicked out.
- Join Conversations. Take a look around and start chatting with people in conversations that you can add to.
- Subscribe To Threads You Participate In. This help to keep conversations going and helps you gain trust.
- Link After You’ve Gained Trust. Once you have that trust, then you can add links to your conversations. Link to product pages, blog posts, or whatever link you like.
Does it take time? Yes. But it can be well worth it.
It may seem a bit old school, but people still listen to radio and that means there is an audience waiting to hear about your brand.
Radio gives you the chance to give high targeted ads based on location, many exist online and have a high page authority, and the cost is rather low (Links, Social Media, Radio Spots from a site with a 7 PageRank can be only $50/mo).
You can quickly find places to advertise by doing this:
Find Local Media Outlets With Sponsors
This process is similar to what you’ll see in the topic before.
- Use the follow search term in Google [Niche] “radio” OR “news” intitle:“our sponsors”
- Qualify Sites. Check out what the radio show is about and if it would be a good fit for your brand. Then see the PA on it.
- Reach Out. Send them an email asking if they are looking for another sponsor for the show.
- Measure Traffic From Geo and Referral. Keep an eye on Google Analytics to see what type of ROI you’re getting from having your ads and sponsorship on this radio.
Product Listing Ads
These ads are cost-per-click ads you buy through Adwords that show up in Google Shopping. You’ve likely seen these in your Google searches before.
You can see an example of what PLAs look like in the image above. These type of ads are coupled with a featured image and can draw clicks through to your product pages and increase sales.
The way remarketing works is pretty simple, but it’s one of the best ways to spend your advertising money if you can do it right.
A lot of traffic that comes to your site will often leave never to be seen again. The way remarketing works is that it tags cookies onto the browser of your user letting platforms like Google know that they’ve been on your site.
Then, your remarketing ads will start to appear around the web on blogs and sites that act as a way to keep your brand in front of people who already showed interest.
Some remarketing can be done via Adwords, but other options include Facebook’s ad system using Facebook Pixel. You can choose on or both. It’s up to you.
Speaking of Facebook, in terms of ROI, Facebook Advertising is one of the best places to spend your advertising budget.
No matter who your customers are, chances are they’re on Facebook. That means you can use this platform to reach them at every stage of where they are in their customer journey.
By that I mean, whether they have yet to buy from you, have purchased a small dollar item or are a continuous customer, you can create ads specifically for these each of these segments to serve more personal ads that convert better and funnel money back to you.
How To Set Up Facebook Ads
Because there is SO much to Facebook, I could write an entirely separate article about Facebook advertising and campaigns on the platform. But for the sake of simplicity, I’ll give a basic rundown of how to set up ads on Facebook so that you have something to start with.
You need a Facebook page for your store, so if you don’t have one then now is the time to get one. To get started, log in to Ads Manager and go from there.
Your objective is your goal; what do you want out of the ads you’re about to pay for? There are a lot of options here so you need to figure out which one you want out of this. For the sake of example, I’ll choose Increase Conversion.
2) Create A Pixel; Choose Your Audience
A Facebook Pixel is how the platform will track its effectiveness for a conversion based campaign. Create yours and add the pixel to your site and choose from the list of what will count as a conversion for you in this campaign.
After that, you want to pick your audience.
The narrower and more focused your audience is to your ideal consumer or influencer the better your chances are of converting more people at a lower price.
You can choose to create a custom audience or your can skip and get right into adding info like:
- Gender, and
There is a meter to the right in this section of the dashboard.
Usually, the closer to the “red” section you get the better. So really niche down and focus your campaign to get the most out of it.
3) Pick Ad Placements
You don’t have to tinker here. Facebook has Auto Placements where they show your add in areas where they are probably best to perform. Unless you have experience with this, just choose the auto option they recommend.
4) Set A Budget and Schedule
Now you need to set your budget. You can choose between a daily budget or a lifetime budget (lifetime is set by a start and end date, not forever) and then set the running dates. This can be as long or as short as you want it.
5) Build Your Ads
To build your ads you need to choose,
- A Format, and
- Page and Links
There are 4 formats to choose from:
- Carousel (image and video)
- Single Image (most bang for your buck)
- Single Video
After you decide on a format you need to connect your Facebook and Instagram accounts to your campaign.
Next, add Text about your ad. This where you tell people about what they will be getting and shows up above your ad. Don’t be bland, but don’t be aloof either.
Now edit the look and copy of your ad:
- Change image or video
- Give it a headline
- Add a description
- Place the destination URL in the Link area
- Add a CTA (optional)
You can preview the views of your add to get it just right, but after you’ve tweaked it to perfection, you simply place your order.
And that’s it. You campaign is done. That wasn’t so bad, was it?
Use This Guide To Grow and Dominate Your Ecommerce Market
This guide can be used as a wireframe type blueprint for your ecommerce marketing plan.
By giving you some high performing strategies and tactics to help you reach your goals, you can take this and tweak it to fit your niche so that you can build the perfect plan for you.