This is where the rubber meets the road, so to speak. SEO, Advertising and PR are all great tactics, but they won’t increase your profitability without a real plan. My e-commerce marketing services begin with strategy.
eCommerce Consulting Packages – Overview
For those that just need a little help. I analyze your website, research your market, find your opportunities then discuss them with you during a live a 1-on-1 private recorded webinar. I’ll show you:
- What keywords you should be targeting.
- How to improve your site architecture to improve usability and rankings.
- Identify technical issues on your website such as crawlability, indexing or duplicate content.
- The best way to build natural links that drive traffic, rankings and sales.
- Maximize your website publicity within your budget.
- What type of content you should create.
I’ll also share with you what your competitors are doing, and how you can do it better.
You won’t turn your website into a selling machine unless you have the basics right. My essential SEO audit includes technical SEO, keyword research, On Page SEO and backlink analysis.
Technical SEO: Review your site against my 28-point technical SEO checklist. I look for issues such as crawlability, indexing, broken links, error pages, duplicate content. Advise on plugins and site usability. Ensure proper set up of Google products (webmaster tools, AdWords, Analytics). This does not include any server side coding, but I can connect you with resources and help you oversee implementation.
Keyword Research: In depth keyword analysis to determine keyword focus of entire site (semantic core) and the focus keyword/related keywords for existing pages. An in depth keyword analysis consists of: identifying relevant keywords, competitive analysis, finding keywords that are not too difficult.
On Page SEO: Review on page keyword usage to ensure optimization. Make minor edits to Title Tag, Meta Description, Headings to achieve proper optimization. Advise on internal linking strategy. This does NOT include copywriting or on page content creation. I make specific recommendations to improve your existing pages, but I can connect you with resources and help you oversee implementation.
Backlink Analysis: I review your website’s backlink profile to identify potential penalties. I also analyze your top competitors’ backlink profile to find linking opportunities.
Delivery time 3 weeks.
Includes everything in the essential SEO audit.
User Experience Review: I review your home, category, product, cart and checkout pages for potential usability issues.
Mobile User Experience: I review your website on the top 5 mobile devices your visitors use to identify issues.
Messaging Review: I review your competitors messaging, value proposition to help refine your own key messages. I also make recommendations on things you can A/B test.
Advanced Link Strategy: I identify the top 20 influencers in your market and 100 blogs relevant to your industry. And provide you with step-by-step tactics for effective outreach. Research market for linking opportunities. I identify highly linkable content within niche and advise on content strategy. I propose three potential linkable assets to drive top funnel growth and increase domain authority.
Delivery time 5 weeks.
Money-back guarantee. If you’re not convinced that my SEO or Marketing Audit will make an impact, I’ll give you a full refund.
Why Work With Me?
- 10+ years of professional marketing experience
- Hands on approach to SEO
- Experience with Fortune 500 brands and solo entrepreneurs
- MBA in Internet Marketing
- Google AdWord Certified
- Copyblogger Certified Content Marketer