Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy:
Repeat sales from loyal customers.
The first sale to a customer matters, but if you really want to make your ecommerce business a success, you need to focus on the 2nd, 3rd, 4th….you get the idea. As the infographic shows, it is 6-7 times more expensive to acquire a new customer than it is to keep one. Your bottom line won’t love you for chasing new customers.
Customer loyalty programs work, but most businesses get it wrong.
In our Beginner’s Guide you’ll learn:
- What a customer loyalty program is and how it can impact your brand’s bottom line
- The different types of customer loyalty programs
- How to design a rewards program that attracts the right type of buyers
- The best way to launch, promote and measure your loyalty program
Click on the infographic below for full size image, tweetable stats and sources.
Hopefully, you’ve taken great pains to make sure your user experience is excellent. There’s more to keeping a customer than making them happy during their first sale, though. You need to entice customers to return. That’s where customer loyalty programs come into the picture. They’re easy to set up and enrolling customers isn’t that hard.
What is a Customer Loyalty Program?
A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees to “go steady” with the business through repeat purchases or brand engagement.
Before you get started, make sure your goals are clear and you’re doing it for the right reasons. If you design a customer loyalty program around discounts, you’ll attract cheapskates and your program will more than likely fail. In fact, 77% of these transaction-based programs fail in the first 2 years.
The goal should be to attract the right customers, and create profitable long-term relationships with them. But if you focus too much on the money and have no intent of understanding your customer and meeting their needs, you’ll fail.
Ready to get started designing a killer customer loyalty program?
Ok, let’s dive in!
Table Of Contents
- Chapter 1: Points Programs
- Chapter 2: Spend Programs
- Chapter 3: Tiered Programs
- Chapter 4: Paid Programs
- Chapter 5: Punch Programs
- Chapter 6: 10 Tips For Launching A Reward Program
- Chapter 7: Why Online Rewards Programs Fail
- Chapter 8: Promoting Your Rewards Program
- Chapter 9: How To Measure Customer Loyalty
- Chapter 10: Customer Loyalty Tools and Apps