Having a direct communication line to your customer is the first step to driving sales online. But too many ecommerce businesses have a poorly thought out email marketing strategy and struggle to generate revenue from this powerful channel. This podcast episode teaches you the right way to think about your email marketing. One that creates a relevant […]
Got some traffic coming in? Want to turn traffic into more sales? These articles can help you level up sales.
Getting reviews from customers can seem like pulling teeth. You’ve gone the extra mile crafting accurate product descriptions. You carefully package and ship each order. A little feedback would be nice, right? Of course you want to know if your customers are happy. But product reviews can also help increase sales and search engine traffic. In […]
If you’re not looking after mobile user experience (UX) for your ecommerce site, you are losing customers and revenue. That’s a given. Optimizing for mobile isn’t an optional extra, but a must-have. Google’s own research shows that good mobile UX can “turn users into customers“. Get it wrong, though, and they go elsewhere – fast! […]
People don’t read online; unless they’re about to spend money—then they scrutinize each word. Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight […]
Everyday people visit your store and leave because they could’t find what they wanted. You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them […]
Does the overcomplexity of Google AdWords cause you heartburn? Data feeds, dynamic remarketing, product listing ads. It can all get overwhelming…and expensive…fast. Yes, there are common best practices, but when it comes to applying them to your specific business seeing them in action can help you understand the big picture. Today, I’m not going to show […]
Are you tired of feeding the Google monster your money? If you want to get the most out of every dollar you spend, keep reading. If you are like most small businesses with PPC campaigns, you get calls from Google all the time offering a free consultation. If you ever take them up on that […]
To slide or not to slide, that is the question we have all faced when considering home page design elements. While there are many pros and cons to sliders, the general consensus is they are conversion rate killers and evil. Before you jump and dump your slider, you need to test it out on your own […]
Major players in ecommerce are turning their attention (and budgets) towards Pinterest as a way to generate revenue. In this post I highlight Pinterest best practices and how big brands are pinning their way to profits.