Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy: Repeat sales from loyal customers. The first sale to a customer matters, but if you really want to make your ecommerce business a success, you need to focus on the 2nd, 3rd, 4th….you get the idea. As […]
When you sell on marketplaces like Amazon or Etsy, eventually your sales hit a wall. For e-commerce entrepreneurs, marketplaces can be a fantastic way to test your market and get started. You put your products on Amazon/Etsy, tap into their brand recognition and get some sales. But there is one huge problem: You don’t own the […]
Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your e-commerce site’s online visibility. When used correctly, you can build meaningful relationships with customers and influencers. These relationships help you create a trusted brand that people prefer over big box retailers. I am not a social media […]
The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. The thing is not every product works for every type […]
Lately, I have been obsessed with site speed. It is hard to find the right balance between powerful visuals, interactivity and website load time. In order to speed up my responsive web site, I tested and compared several caching plugins. You will be surprised which one worked best for me.
Responsive web design is getting all the attention, but is it best for you? See how two different major brands went two different ways. Get some tips on deciding your mobile website strategy.